It is backed by science that a plant-based diet is the biggest thing an individual can do to combat climate change, world hunger, resources depletion, deforestation, water pollution, cardiac diseases, diabetes, cancer, obesity and of course unnecessary cruelty towards sentient and conscious beings.


We believe that creating plant-based products that taste like meat and other animal products is one of the things that are important to do in order to accelerate the shift of dietary habits of the world population towards a plant-based diet.


Our mission is to create those products, that replicate the taste and texture of meat so well that it becomes an absolute non-sense to consume meat, and so that no one who says “I would like to go vegan… but bacon” can ever use this excuse again.